All England Club launches Wimbledon Recreated campaign

The All England Lawn Tennis Club (AELTC) has announced the launch of ‘Wimbledon Recreated’, a campaign to celebrate the 2020 Fortnight in the absence of this year’s Championships, according to the tournament website.

All England Club launches Wimbledon Recreated campaign

Wimbledon 2020 has been cancelled in 2020 – for the first time since World War II due to the global pandemic. Since there will be no live tennis this year, the AELTC has launched the campaign during this year’s Fortnight, the centrepiece of which will be ‘The Greatest Championships,’ a re-telling of some of Wimbledon’s greatest matches, made available across TV, digital and social media.”

Richard Lewis CBE, AELTC Chief Executive, commented: “It is the passion of our fans for The Championships that has shaped our event over the years, and will continue to do so. We will all be feeling the absence of The Championships this year, but we hope, through Wimbledon Recreated, to go some small way to filling the gap.

It won’t be as good as the real thing, but we hope it will be an opportunity for us to come together even though we are apart, to demonstrate that Wimbledon is for everyone, in any way you choose to celebrate it – playing tennis, eating strawberries, or just a really good picnic.

I would like to thank all of our fans around the world for your enthusiasm for Wimbledon, and we look forward to re-living and re-telling some of The Championships’ greatest matches throughout the 2020 Fortnight”.

The club has also asked fans to recreate Wimbledon in their own way and share the same #WimbledonRecreated across all social media platforms.

Being apart doesn’t mean you can’t play your part.

Introducing #WimbledonRecreated, with the help of a few familiar faces… — Wimbledon (@Wimbledon) June 11, 2020

Wimbledon is the oldest tennis tournament in the world, and is regarded by many as the most prestigious. It has been held at the All England Club in Wimbledon, London, since 1877 and is played on outdoor grass courts, and since 2009 with a retractable roof over Centre Court.

It is one of the four Grand Slam tennis tournaments, the others being the Australian Open, the French Open and the US Open and is the only major still played on grass. Novak Djokovic won the men’s singles title last year while Simona Halep won the women’s singles title.

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